The right Shopify apps can transform your store's conversion rate. With thousands of apps available, choosing the best ones for your business can be overwhelming. This guide covers the top conversion optimization apps across key categories to help you make informed decisions.
How to Evaluate Conversion Apps
Before diving into specific apps, consider these evaluation criteria:
- Proven Results: Look for case studies, reviews, and data
- Ease of Use: Complex apps often go unused
- Integration: Works well with your existing tech stack
- Support: Responsive customer service matters
- Pricing: ROI should justify the cost
- Performance: Doesn't slow down your store
Exit Intent & Survey Apps
Understanding why visitors leave is crucial for improving conversions.
Simplify Exit Intent Survey
Best for: Collecting feedback on why customers abandon
Key Features:
- Exit intent popup surveys
- Multiple beautiful templates
- Analytics dashboard
- Customizable survey options
- Mobile exit intent support
Pricing: From $9.99/month (14-day free trial)
Why It's Great: Instead of just trying to recover abandoning visitors with discounts, this app helps you understand WHY they're leaving—providing insights you can act on to improve your store for everyone.
Hotjar
Best for: Visual behavior analytics
Key Features:
- Heatmaps
- Session recordings
- Surveys and feedback
- Funnel analysis
Pricing: Free tier available, paid from $32/month
Why It's Great: See exactly where visitors click, scroll, and engage. Identify UX issues that may be causing abandonment.
Email Marketing & Recovery
Klaviyo
Best for: Advanced email marketing and flows
Key Features:
- Abandoned cart flows
- Segmentation and personalization
- Predictive analytics
- SMS marketing integration
Pricing: Free up to 250 contacts, then based on list size
Why It's Great: Industry-leading for Shopify email marketing with deep integration and sophisticated automation capabilities.
Omnisend
Best for: Multichannel marketing automation
Key Features:
- Email, SMS, and push notifications
- Pre-built automation workflows
- Segmentation
- Campaign boosters
Pricing: Free tier available, paid from $16/month
Why It's Great: All-in-one platform that combines email, SMS, and push for comprehensive customer communication.
Social Proof & Reviews
Judge.me
Best for: Product reviews on a budget
Key Features:
- Review requests and reminders
- Photo and video reviews
- Review carousels
- SEO-friendly structured data
Pricing: Free plan available, paid from $15/month
Why It's Great: Affordable yet feature-rich review solution that helps build trust and provide social proof.
Loox
Best for: Visual reviews with photos
Key Features:
- Photo reviews
- Review request automation
- Referral program
- Beautiful display widgets
Pricing: From $9.99/month
Why It's Great: Photo reviews are particularly powerful for fashion, beauty, and lifestyle products.
Live Chat & Support
Tidio
Best for: Combined live chat and chatbots
Key Features:
- Live chat widget
- AI chatbot
- Email integration
- Visitor information panel
Pricing: Free plan available, paid from $29/month
Why It's Great: Easy to set up with useful automation features that can handle common questions automatically.
Gorgias
Best for: Growing stores with significant support volume
Key Features:
- Unified inbox (email, chat, social)
- Macros and automation
- Revenue tracking
- Deep Shopify integration
Pricing: From $10/month
Why It's Great: Purpose-built for e-commerce support with powerful automation and excellent Shopify integration.
Checkout Optimization
Shop Pay
Best for: Accelerated checkout (built into Shopify)
Key Features:
- One-tap checkout
- Saved payment info
- Order tracking
- Shop app integration
Pricing: Included with Shopify
Why It's Great: Customers who use Shop Pay convert at significantly higher rates due to the frictionless experience.
One Click Checkout
Best for: Simplified checkout flow
Key Features:
- Skip cart page
- Express checkout buttons
- Mobile optimization
- A/B testing
Pricing: Varies by app
Why It's Great: Reduces steps between product discovery and purchase completion.
Upselling & Cross-Selling
ReConvert
Best for: Post-purchase upsells
Key Features:
- Thank you page optimization
- Post-purchase upsells
- Birthday collection
- Reorder functionality
Pricing: Free plan available, paid from $4.99/month
Why It's Great: Monetizes the high-intent moment right after purchase when customers are most engaged.
Bold Upsell
Best for: Pre-purchase upsells
Key Features:
- Product upsells
- Cart upsells
- Pop-up offers
- Analytics
Pricing: From $9.99/month
Why It's Great: Strategic upsells at the right moment can significantly increase average order value.
Trust & Security
Trust Badges Bear
Best for: Displaying trust signals
Key Features:
- Multiple badge designs
- Payment icons
- Custom badges
- Easy placement
Pricing: Free and paid options
Why It's Great: Simple way to add trust signals that reduce purchase anxiety.
McAfee SECURE
Best for: Security certification
Key Features:
- Trustmark badge
- Daily security scans
- Malware protection
- Identity protection seal
Pricing: From $9/month
Why It's Great: Recognized security badge that builds customer confidence.
Page Speed & Performance
Crush.pics
Best for: Image optimization
Key Features:
- Automatic image compression
- Bulk optimization
- WebP conversion
- No quality loss
Pricing: Free up to 25MB/month, paid from $4.99/month
Why It's Great: Faster image loading improves both user experience and SEO.
PageSpeed Monitor
Best for: Performance tracking
Key Features:
- Speed monitoring
- Performance alerts
- Historical data
- Optimization tips
Pricing: Free tier available
Why It's Great: Can't improve what you don't measure—track your performance over time.
Building Your Optimization Stack
You don't need every app—choose strategically based on your needs.
Starter Stack (Essential)
- Review app (Judge.me or similar)
- Email marketing (Klaviyo or Omnisend)
- Exit intent survey (Simplify Exit Intent Survey)
- Basic trust badges
Growth Stack (Scaling)
Add: 5. Live chat (Tidio) 6. Heatmaps (Hotjar) 7. Upsell app (ReConvert) 8. Advanced reviews (Loox)
Advanced Stack (Optimizing)
Add: 9. Full helpdesk (Gorgias) 10. Advanced analytics 11. A/B testing 12. Personalization
App Implementation Best Practices
1. Add One at a Time
Don't install multiple apps simultaneously. Add one, measure impact, then add the next.
2. Monitor Performance
Check your store speed after installing apps. Remove apps that significantly impact performance.
3. Use Free Trials
Most apps offer trials. Use them to ensure the app meets your needs before committing.
4. Read Reviews
Look for reviews from stores similar to yours in size and industry.
5. Measure ROI
Track whether each app is generating positive return on investment.
Conclusion
The best conversion optimization apps work together to create a seamless, trustworthy shopping experience. Start with the essentials, measure their impact, and expand your stack strategically.
Remember: apps are tools to support your strategy, not a strategy themselves. Understand your customers' needs, identify where they're struggling, and use apps to address specific problems.
Ready to understand why visitors leave your store? Try Simplify Exit Intent Survey free for 14 days and start collecting valuable customer feedback.